The Legacy of Speed and Innovation
In 1968, the McLaren M7A roared onto the Formula 1 scene, claiming the team’s first-ever Grand Prix victory and introducing the now-legendary papaya hue that would become synonymous with speed, innovation, and defiance of convention. Back then, McLaren’s rise was fueled by traditional backers—what many would call “old money”—whose support helped shape a generation of motorsport excellence.
Fast forward to 2025, and a new era is unfolding. A new kind of momentum is driving transformation—not just in racing, but in finance, technology, and culture. This shift from legacy systems to decentralized, digital-first possibilities is exactly what OKX stands for. Today, we’re proud to stand side by side with the McLaren F1 Team as we unveil the Riviera livery, a design that honors the past while accelerating toward the future.
👉 Discover how innovation is redefining the future of finance and sport.
Introducing the Riviera Livery: Heritage Meets Horizon
The new Riviera-inspired livery adorns the MCL39 race cars ahead of the 2025 Monaco Grand Prix—a fitting stage for such a symbolic design. Monaco, with its glittering coastline and timeless elegance, mirrors the spirit of this collaboration: refined, daring, and forward-thinking.
This livery is more than paint on carbon fiber. It’s a tribute—specifically marking the anniversary of Bruce McLaren’s passing on June 2, 1970. His vision, relentless drive, and pioneering spirit continue to inspire both the team and partners like OKX. The Riviera design captures that legacy through sleek lines, oceanic gradients, and subtle nods to 1960s racing aesthetics, all while incorporating modern digital energy.
It’s also a statement: new money is here. Not as a replacement, but as an evolution. Just as F1 evolved from gentleman drivers to global superstars, financial systems are transforming—from centralized institutions to open, accessible digital ecosystems.
A Fusion of Culture, Sport, and Digital Transformation
Formula 1 has always been more than just racing. It’s a cultural phenomenon shaped by tradition, engineering brilliance, and global fandom. In its early days, “old money” sustained the sport—aristocrats, industrialists, and passionate patrons who believed in its potential.
Today, that spirit lives on in new forms. Fans engage through digital platforms, bet on outcomes with crypto tokens, and collect NFT memorabilia. The audience is younger, more tech-savvy, and demands seamless access to both sport and financial tools.
That’s where OKX comes in.
Our partnership with McLaren isn’t just about branding—it’s about co-creating the future. The Riviera livery symbolizes this synergy: heritage meets horizon, tradition meets transformation.
During the Monaco Grand Prix weekend, drivers Lando Norris and Oscar Piastri will wear exclusive OKX-branded race suits, completing a full-circle moment where the streets of Monte Carlo become a canvas for innovation—both on track and off.
Our Fourth Custom Livery: More Than Just Design
This marks OKX’s fourth custom livery collaboration with the McLaren F1 Team. Each design has told a story:
- The first celebrated speed and digital precision.
- The second embraced Web3 culture and fan engagement.
- The third highlighted security and transparency in digital finance.
- Now, the fourth—the Riviera livery—pays homage to history while signaling a bold new chapter.
Each livery reflects our shared values: pushing limits, redefining norms, and building something lasting.
We believe tradition doesn’t have to be static. It can evolve—beautifully.
Beyond the Car: Building the Future Together
Our collaboration extends far beyond paint schemes and racewear. It’s rooted in a shared vision for what’s next:
- Digital accessibility: Making crypto and Web3 tools intuitive for millions.
- Financial innovation: Launching products like OKX Pay, a next-generation crypto payment solution now rolling out globally.
- Regulatory leadership: Expanding into key European markets—including France, Spain, Germany, and Poland—under full MiCA compliance.
- Security excellence: Achieving ISO/IEC 27001:2022 certification, setting a new benchmark for information security in digital assets.
These milestones aren’t just corporate achievements—they’re steps toward a more open financial system.
👉 See how OKX is leading the next wave of digital finance innovation.
Frequently Asked Questions
Q: What does the Riviera livery represent?
A: The Riviera livery is a tribute to Bruce McLaren and the 1960s golden era of F1. It blends classic design elements with modern digital aesthetics, symbolizing the evolution from traditional finance (“old money”) to decentralized innovation (“new money”).
Q: Why is Monaco significant for this launch?
A: Monaco embodies elegance, history, and high-stakes competition—perfect for a design inspired by legacy and transformation. The Monaco Grand Prix is one of F1’s most iconic events, making it an ideal stage for unveiling this special livery.
Q: Is OKX launching any new products alongside this campaign?
A: Yes. As part of our broader vision, we’ve launched OKX Pay, a built-in crypto payment solution within the OKX app. It’s designed for seamless transactions and will roll out globally in phases.
Q: Are Lando Norris and Oscar Piastri using special gear for this event?
A: Yes. Both drivers will wear limited-edition OKX-branded race suits during the Monaco Grand Prix weekend, reinforcing the integration of digital innovation into every aspect of the team experience.
Q: How does this partnership reflect OKX’s values?
A: Speed, precision, innovation, and evolution are core to both OKX and McLaren. This partnership showcases how traditional industries can embrace digital transformation without losing their identity.
Q: Is this livery permanent?
A: No. The Riviera livery is a special edition design for select races in 2025, starting with Monaco. It’s part of a rotating series of custom liveries developed in collaboration with McLaren.
The Road Ahead
As we watch the MCL39 streak down the Circuit de Monaco with papaya tones blending into Riviera blues, we’re reminded that progress isn’t about discarding the past—it’s about building on it.
OKX is more than a crypto platform. We’re a movement toward faster, fairer, and more open financial systems. And McLaren is more than a racing team—they’re pioneers who keep redefining what’s possible.
Together, we’re not just racing toward the future.
We’re designing it.
👉 Join the evolution—experience the future of finance today.
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