Carl Runefelt, widely known in the digital asset space as The Moon, has evolved from a grocery store employee in Sweden to one of the most influential voices in cryptocurrency. With over 500,000 YouTube subscribers and more than a million followers on X (formerly Twitter), his journey reflects both personal transformation and deep conviction in decentralized finance.
His rise coincided with the growing mainstream interest in Bitcoin and blockchain technology. From bold price predictions to high-profile NFT investments and launching financial tools like Kasta, Runefelt continues to shape conversations around crypto adoption, wealth creation, and financial independence.
From Retail Worker to Crypto Influencer: A 4-Year Transformation
In 2017, Carl Runefelt launched his YouTube channel, marking the beginning of his public journey into crypto. At the time, he was working at a grocery store in Sweden and felt disconnected from his true potential.
“I was working at a groceries store in Sweden. I wasn’t very happy with my life – I thought it was a bit boring. I felt that I wasn’t doing what I was supposed to do.”
Inspired by the Law of Attraction, Runefelt began visualizing success and financial freedom. This mindset shift led him to explore alternative assets beyond traditional banking systems. Initially investing in physical gold and silver, he eventually discovered Bitcoin through a single YouTube video that changed his trajectory.
“I was looking for ways to make money on the stupidity and the corruption of the central bankers and I thought that was gold. But then I saw one YouTube video – someone had made a video about Bitcoin and I saw it and I just immediately thought it was extremely interesting.”
That moment sparked the birth of The Moon brand — a platform now dedicated to educating, inspiring, and guiding aspiring investors through market cycles, investment strategies, and long-term wealth building.
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Bitcoin as the Ultimate Inflation Hedge
Back in December 2019, Runefelt predicted Bitcoin would reach $200,000, calling it a powerful hedge against inflation — a claim that seemed ambitious when BTC traded around $7,000. While the asset has since surpassed that target (temporarily), broader macroeconomic trends have tested Bitcoin’s correlation with traditional markets, especially after the March 2020 crash linked to the pandemic.
Despite short-term volatility and increasing institutional involvement, Runefelt maintains that Bitcoin remains fundamentally uncorrelated with equities over the long term.
“Bitcoin is the scarcest asset in the whole universe. There is nothing out there that can compete. However, in the short-term, if you have the stock markets completely collapsed, obviously everything will crash. It’s just how markets work.
I think that long-term, Bitcoin is uncorrelated to the stock market and other markets out there.”
He argues that while risk-off sentiment can trigger sell-offs across all asset classes — including crypto — this doesn’t undermine Bitcoin’s core value proposition: fixed supply, decentralization, and resistance to monetary debasement.
Will Bitcoin Ever Fall Below $10,000?
One of Runefelt’s most confident assertions is that **Bitcoin will never again fall below $10,000**. Given its historical lows were far beneath that level (e.g., under $1 in 2010, $32 in 2011), such a floor may seem bold — but he stands firm.
“I would suggest that it’s very likely that Bitcoin is going way above a million dollars. I think that even $10 million is where BTC is going.”
This belief stems from increasing adoption, limited supply (capped at 21 million), halving events reducing issuance, and growing recognition of Bitcoin as digital gold.
Even during bear markets — like the 2022 downturn following Terra’s collapse and FTX’s bankruptcy — Bitcoin held above $15,000, reinforcing Runefelt’s confidence in its resilience.
NFT Regrets: The $1 Million CryptoPunk Purchase
While bullish on digital ownership and blockchain innovation, Runefelt openly admits mistakes — none more public than his $1 million purchase of a CryptoPunk NFT near the peak of the NFT bubble.
“The CryptoPunk I did buy, kind of at the top of the market, and that was a stupid mistake.
I kind of regret that I bought it because first of all, I paid a million dollars for it which is way too much for a JPEG, you can say. I have no clue of what its value is right now and I try to maximize its value by at least trying to do some promotion out of it.”
His candid reflection highlights an important lesson: even seasoned investors are susceptible to FOMO and emotional decision-making. Yet rather than hiding the loss, he uses it as educational content — turning personal missteps into teachable moments for his audience.
This transparency strengthens trust and underscores a key principle in investing: learning from losses is just as valuable as celebrating wins.
The Bugatti Controversy: Flex or Inspiration?
At the end of 2021, as crypto prices began their downward turn, Runefelt announced on social media that he had purchased a Bugatti Chiron using profits from Ethereum sales.
“I just bought my dream Bugatti with #Ethereum 😍”
The post went viral — not just for its extravagance, but for its timing. Critics accused him of flaunting wealth during a market downturn, suggesting it encouraged reckless behavior among retail investors.
Runefelt defended his decision:
“I had a bunch of money that was stored in Ethereum and I thought – why not take some profits, why not buy something that I’ve been dreaming of for years now?”
He emphasized that the purchase wasn’t about showing off but about celebrating financial freedom and motivating others to believe they too could achieve similar results through discipline and smart investing.
Still, the incident sparked debate about responsibility in financial influencing — should leaders in the space downplay luxury during volatile times? Or is living openly part of inspiring change?
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Building Kasta: A Step Toward Financial Independence
Beyond content creation and investing, Runefelt co-founded Kasta, a cryptocurrency-powered payment app designed to offer users an alternative to traditional banking.
Kasta allows users to spend crypto seamlessly while bypassing legacy financial infrastructure — aligning perfectly with Runefelt’s original motivation to escape inefficient and centralized systems.
Features include:
- Instant conversion of crypto to fiat
- Global debit card access
- No hidden fees or middlemen
- Emphasis on privacy and control
For Runefelt, Kasta isn’t just a product — it’s part of a larger mission to democratize finance and empower individuals worldwide to take control of their wealth.
Frequently Asked Questions (FAQ)
Q: Is Carl Runefelt still bullish on Bitcoin?
A: Yes. He believes Bitcoin will not only surpass previous all-time highs but could eventually reach $1 million or even $10 million in the long term.
Q: Did Carl Runefelt lose money on his CryptoPunk?
A: Likely. He purchased it near the market peak for $1 million and has admitted it was overpriced relative to its utility as a digital image.
Q: Why did he buy a Bugatti during a market crash?
A: He stated he sold part of his ETH holdings before the crash and used those profits — not principal — to fulfill a lifelong dream.
Q: What happened to Kasta?
A: Kasta remains active as a crypto-friendly payment solution focused on user autonomy and global accessibility.
Q: Can Bitcoin really stay above $10K forever?
A: While no price floor is guaranteed, increasing institutional adoption, regulatory clarity, and scarcity mechanisms support long-term price stability above historic levels.
Q: Is The Moon trustworthy as a financial influencer?
A: He promotes financial literacy and transparency, often sharing both wins and losses. As with any influencer, independent research is recommended before making investment decisions.
Final Thoughts: Vision, Conviction, and Accountability
Carl “The Moon” Runefelt’s story embodies the transformative power of belief, education, and strategic action in the digital economy. From modest beginnings to global influence, he leverages his platform not only to predict trends but also to advocate for financial sovereignty.
His bold forecasts — like Bitcoin never falling below $10K — challenge conventional thinking while rooted in supply-demand fundamentals. His missteps remind us that even experts aren’t immune to emotion. And his ventures like Kasta demonstrate a commitment to building real-world utility for crypto.
Whether you agree with every prediction or investment choice, one thing is clear: The Moon continues to shine a light on the future of money.
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