In recent years, the intersection of cryptocurrency, Web3 technology, and global sports has become a dynamic arena for brand innovation and fan engagement. At the forefront of this movement is OKX, a leading crypto exchange and Web3 technology company that has strategically expanded its presence across elite sports platforms. From the Premier League to Formula 1 and LIV Golf, OKX has cemented its status as a major player in sports sponsorship—driving digital innovation while promoting responsible engagement with emerging financial technologies.
This article explores OKX’s evolving partnerships with top-tier sports entities, highlighting how these collaborations are reshaping fan experiences and advancing blockchain awareness worldwide.
Deepening Ties with Manchester City FC
Starting next season, OKX will become the official sleeve sponsor of Manchester City, one of the most successful football clubs in the English Premier League. This marks a significant escalation in an already robust multi-year partnership between the two organizations.
The new agreement reflects more than just branding—it symbolizes a shared vision for technological advancement and global outreach. As part of the collaboration, OKX and Manchester City plan to launch co-branded digital collectibles, exclusive NFT drops, and interactive fan experiences powered by blockchain technology.
👉 Discover how top sports teams are integrating Web3 into fan engagement strategies.
Manchester City’s global fanbase, spanning over 150 countries, offers OKX unparalleled access to diverse audiences interested in innovation, sports, and digital ownership. By aligning with a club known for its forward-thinking approach—from data analytics to youth development—OKX reinforces its commitment to long-term growth and credibility in mainstream markets.
Accelerating Engagement with McLaren Racing
OKX’s involvement in motorsport began in earnest with its landmark partnership with McLaren Racing, one of Formula 1’s most iconic teams. Announced in May 2022, the collaboration positioned OKX as a principal partner and official cryptocurrency platform of the team.
Since then, the partnership has evolved beyond trackside logos. Ahead of the Singapore Grand Prix in 2022, McLaren unveiled a striking new livery featuring bold OKX branding, capturing global attention. More importantly, both organizations launched joint initiatives focused on responsible investing education, targeting younger fans navigating the complexities of digital assets.
Through workshops, social media campaigns, and behind-the-scenes content, OKX and McLaren aim to demystify blockchain technology and promote financial literacy—ensuring fans understand the risks and rewards associated with crypto investments.
This educational focus sets OKX apart from many other crypto sponsors, emphasizing sustainability and awareness over hype.
Daniel Ricciardo: Driving Brand Visibility in F1
Adding star power to its motorsport portfolio, OKX named Australian Formula 1 driver Daniel Ricciardo as its global brand ambassador in May 2022. Known for his charismatic personality and competitive spirit, Ricciardo brings authenticity and broad appeal to the brand.
As ambassador, Ricciardo participates in promotional campaigns, fan meetups, and exclusive OKX events—both trackside and digital. His role also includes advocating for responsible use of digital financial tools, aligning with OKX’s mission to build trust in the crypto ecosystem.
His presence amplifies OKX’s visibility during high-profile races and media appearances, helping the platform reach millions of F1 enthusiasts who value performance, innovation, and integrity.
Ian Poulter Joins Forces with OKX in LIV Golf
In July 2022, English golf legend Ian Poulter announced a sponsorship deal with OKX, marking the company’s strategic entry into professional golf through the LIV Golf League. With a reputation for excellence and showmanship on the course, Poulter serves as a powerful advocate for OKX among golf’s affluent and engaged audience.
The partnership includes visible branding on Poulter’s apparel and access to exclusive OKX experiences for fans attending tournaments. Additionally, Poulter collaborates on content that introduces golf enthusiasts to secure trading practices and digital asset management—bridging traditional finance with next-generation investment tools.
Golf’s slower-paced, relationship-driven environment allows for deeper storytelling and brand integration, making it an ideal space for OKX to communicate its values around security, precision, and long-term planning.
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Strategic Goals Behind OKX’s Sports Expansion
OKX’s aggressive push into sports sponsorship isn’t just about visibility—it’s a calculated strategy built on three core pillars:
- Global Reach: Partnering with internationally recognized teams and athletes allows OKX to transcend regional barriers and connect with multicultural audiences.
- Trust Building: Aligning with respected institutions like Manchester City and McLaren enhances brand legitimacy in a sector often scrutinized for volatility and transparency issues.
- Web3 Adoption: Each partnership includes educational or experiential components that introduce fans to NFTs, wallets, staking, and decentralized applications in accessible ways.
These efforts reflect a broader trend: crypto companies moving from speculative marketing to sustainable engagement models centered on utility and learning.
Frequently Asked Questions (FAQ)
Q: What is OKX?
A: OKX is a global cryptocurrency exchange and Web3 technology platform offering services such as spot and derivatives trading, wallet solutions, NFT markets, and developer tools for decentralized applications.
Q: Why does OKX sponsor sports teams and athletes?
A: Sports sponsorships help OKX build brand awareness, foster trust through association with elite performance, and educate fans about responsible digital investing and blockchain technology.
Q: Are OKX’s sports partnerships focused only on branding?
A: No. Beyond logo placement, OKX emphasizes fan engagement through NFTs, educational content, interactive experiences, and financial literacy programs—especially with partners like McLaren and Manchester City.
Q: Is OKX involved in any other sports besides football, F1, and golf?
A: While football (Manchester City), motorsport (McLaren, Ricciardo), and golf (Poulter) are current focal points, OKX continues to explore opportunities across esports, tennis, and other global sports where digital-native audiences converge.
Q: How does OKX ensure responsible messaging in its sponsorships?
A: Through initiatives like “Responsible Investing” campaigns with McLaren, OKX promotes balanced perspectives on risk, security, and long-term strategies in crypto participation.
Q: Can fans interact directly with OKX through these partnerships?
A: Yes. Fans can access exclusive NFT drops, participate in contests, join virtual events, and learn about blockchain basics via co-branded content from OKX and its sports partners.
The Future of Crypto in Sports
As digital economies continue to evolve, partnerships like those between OKX and elite sports organizations will play a pivotal role in mainstream adoption. These alliances do more than display logos—they create immersive pathways for fans to explore Web3 safely and meaningfully.
With continued innovation in fan tokens, metaverse integrations, and personalized digital experiences, OKX is positioning itself not just as a sponsor, but as a gateway to the future of sports fandom.
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By combining high-performance branding with real-world utility and education, OKX is setting a new standard for what crypto sponsorships can achieve—on the pitch, track, course, and beyond.