The world of motorsport and digital innovation have once again converged in a bold new collaboration. OKX, a leading global blockchain technology company and Official Primary Partner of the McLaren Formula 1 Team, has joined forces with McLaren Racing to unveil a striking Riviera-inspired livery set to grace the MCL39 race cars during the 2025 Monaco and Spanish Grand Prix weekends.
This special design is more than just a visual tribute — it’s a symbol of transformation, legacy, and the seamless fusion of tradition with cutting-edge progress.
A Nod to History, Built for the Future
The newly revealed livery draws deep inspiration from McLaren’s storied past, particularly its groundbreaking achievements in the 1960s. It pays homage to the iconic M7A, the car that secured McLaren’s first-ever Formula 1 victory in 1968 and introduced the now-famous papaya hue. That moment marked a turning point in racing history — much like today’s shift toward decentralized finance and digital ownership.
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At the heart of this campaign is also a respectful acknowledgment of Bruce McLaren, the team’s founder, whose life was tragically cut short on June 2, 1970. The Riviera livery stands as both a memorial and a celebration — honoring his legacy while propelling his vision forward into a new era defined by speed, simplicity, and digital creativity.
Where Motorsport Meets Financial Evolution
Just as the M7A redefined what was possible on the track, OKX continues to break barriers in the financial world. Recently, OKX became the first cryptocurrency exchange to receive a MiCA (Markets in Crypto-Assets) license in Europe — a landmark achievement that opens doors to broader adoption, regulatory clarity, and a New Alternative in financial systems.
This milestone mirrors the spirit of innovation embedded in McLaren’s DNA. Both organizations thrive on pushing boundaries, challenging conventions, and reimagining what’s achievable.
“Over the years, Formula 1 has seen huge amounts of change, from technological developments to the recent growth in fandom, the sport’s culture has evolved and there’s a fantastic attitude of freedom to push the boundaries of what’s possible,” said Haider Rafique, Chief Marketing Officer at OKX. “This aligns perfectly with our mission to challenge conventional ways of thinking about money and finance. The Riviera livery symbolizes this transformation and the elegance and innovation both OKX and McLaren are known for.”
Design Philosophy: Old Money, New Freedom
The Riviera livery blends classic sophistication with modern dynamism. Inspired by the sun-drenched coastlines of southern France, the design captures the elegance of yesteryear’s Grand Prix glamour while embracing the boldness of tomorrow’s digital frontier.
It’s more than aesthetics — it’s storytelling through color, form, and motion. The palette evokes vintage racing posters and luxury seaside resorts, yet every line on the car speaks to precision engineering and next-generation performance.
Drivers Lando Norris and Oscar Piastri will pilot the MCL39s adorned with this exclusive livery at two pivotal races: Monaco and Spain. During the Monaco Grand Prix weekend, they’ll also wear limited-edition OKX-branded race suits featuring the “A New Alternative” theme — reinforcing the message that progress isn’t just about speed on track, but transformation off it.
A Legacy of Collaborative Innovation
This marks the fourth custom livery born from the OKX-McLaren partnership — each one reflecting a shared commitment to creativity, performance, and boundary-pushing collaboration. From digital collectibles to real-world activations, the alliance continues to explore how blockchain technology can enhance fan engagement and redefine sponsorship in modern sports.
Fans around the globe can expect immersive experiences tied to the Riviera launch, including exclusive content drops and interactive digital elements that bridge physical racing with virtual ownership.
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Frequently Asked Questions
Q: What is the significance of the Riviera livery?
A: The Riviera livery honors McLaren’s 1960s racing heritage while symbolizing a new era of innovation driven by digital transformation and decentralized finance. It also commemorates Bruce McLaren on the anniversary of his passing.
Q: Where will the Riviera livery be used?
A: The design will appear on both McLaren MCL39 cars during the 2025 Monaco and Spanish Grand Prix events.
Q: Why is OKX involved with McLaren Racing?
A: Both brands share core values — speed, precision, innovation, and challenging norms. As pioneers in their respective fields, OKX and McLaren use their platforms to inspire change and offer alternatives to traditional systems.
Q: What does “A New Alternative” mean?
A: “A New Alternative” represents a shift toward more open, transparent, and accessible financial ecosystems powered by blockchain technology — mirroring how McLaren constantly redefines performance limits in motorsport.
Q: Is this livery available for fans to own digitally?
A: While specific NFT or collectible releases haven’t been confirmed yet, past collaborations between OKX and McLaren have included digital memorabilia drops. Stay tuned for potential future offerings.
Q: How does OKX ensure security and compliance?
A: OKX operates as one of the most regulated crypto platforms globally, holding licenses in key markets including the U.S., UAE, EEA, Singapore, and Australia. The company publishes monthly Proof of Reserves reports to maintain transparency.
Connecting Heritage With Tomorrow
From the narrow streets of Monte Carlo to the fast-evolving landscape of global finance, the Riviera livery serves as a bridge between eras. It reminds us that true innovation doesn’t discard the past — it builds upon it.
McLaren’s journey from a small racing outfit to a multi-series powerhouse parallels OKX’s rise as a trusted leader in blockchain technology. Together, they’re proving that when tradition meets transformation, extraordinary things happen.
Whether you're a lifelong F1 fan or someone exploring the future of digital assets, this collaboration offers something compelling: a vision where elegance meets edge, where history fuels progress, and where boldness has no limits.
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About OKX
OKX is a global technology company dedicated to building a decentralized future that makes the world more tradable, transparent, and connected. Trusted by over 60 million users worldwide, OKX is recognized for its fast, secure, and reliable crypto trading platform. The company has processed trillions of dollars in transactions and maintains regional hubs in San José (California), Dubai, New York, Hong Kong, Singapore, Türkiye, Australia, and Europe.
As a leader in regulatory compliance, OKX holds operating licenses across multiple jurisdictions and publishes monthly Proof of Reserves to ensure transparency and user trust.
About McLaren Racing
Founded in 1963 by driver Bruce McLaren, McLaren Racing is one of the most successful teams in motorsport history. With 21 Formula 1 world championships and 193 Grand Prix victories, the team competes across multiple series including Formula 1, INDYCAR, Formula E, F1 Academy, and F1 Sim Racing under its McLaren Shadow program.
McLaren is committed to sustainability and diversity in motorsport and has pledged to achieve net zero carbon emissions by 2040 as part of the UN Sports for Climate Action initiative.