In a bold move that’s reshaping how public companies approach digital assets, Vivo Power—a Nasdaq-listed firm—has emerged as a pioneer in corporate adoption of XRP. At the Ripple APEX 2025 conference held in Singapore from May 10 to 12, Kevin Chinn, Founder and Chairman of Vivo Power, shared his vision for the future of institutional investment in top-tier cryptocurrencies.
“I’m confident we’ll see more companies adopt investment strategies in other top 20 digital assets, just as Vivo Power did with XRP.”
His statement comes at a time when major U.S. public firms are increasingly integrating crypto into their treasury reserves—mirroring the early success of MicroStrategy (MSTR) and Meta Planet with Bitcoin. But Vivo Power is charting a different path by placing its primary bet on XRP, positioning itself at the forefront of a new wave of crypto-native financial transformation.
From Green Energy to Digital Asset Finance
Originally founded as a green energy company specializing in renewable power, solar solutions, and electric vehicle infrastructure, Vivo Power went public on Nasdaq in 2016. Over time, its core business units were spun off into independent entities, allowing the parent company to pivot strategically.
Today, Vivo Power is transitioning into a financial entity focused predominantly on digital asset investments—specifically XRP.
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This strategic shift wasn’t made overnight. The decision followed extensive analysis of market trends, regulatory shifts, and long-term value potential across the crypto landscape. In May of this year, Vivo Power made headlines by announcing what it claims is the world’s first corporate treasury strategy centered on XRP—a milestone moment for both the company and the broader Ripple ecosystem.
Why XRP? Understanding the Strategic Rationale
While many Nasdaq-listed firms have opted for Bitcoin due to its widely recognized store-of-value properties, Vivo Power took a nuanced approach. The company holds both Bitcoin and XRP but has committed to maintaining at least 70% of its crypto portfolio in XRP.
So why choose XRP over more established options?
According to Chinn, Bitcoin represents scarcity, which makes it an excellent hedge against inflation and monetary devaluation. However, XRP offers utility—a critical differentiator.
“Bitcoin has a fixed supply. XRP may be inflationary in nature, but I believe demand will grow exponentially.”
Unlike Bitcoin’s capped supply of 21 million coins, XRP has a larger total supply, but nearly 90% remains in reserve or is gradually released through regulated mechanisms. Chinn argues that XRP’s real power lies in its real-world use cases: fast cross-border payments, low transaction fees, and seamless integration with financial institutions via RippleNet.
These features make XRP particularly attractive for enterprises looking to future-proof their operations in a globalized digital economy.
Moreover, shareholders have responded positively to this strategy. Since adopting the XRP-focused financial model, Vivo Power has seen its stock price surge approximately 2,300% over the past 23 months—a performance metric that speaks volumes about investor confidence.
Market Trends Driving Corporate Crypto Adoption
The growing number of U.S. companies embracing digital asset treasury strategies isn’t coincidental. Chinn attributes this trend to several macro-level factors:
- Shifts in U.S. political leadership: Following Donald Trump’s re-election in November 2024, regulatory sentiment toward cryptocurrencies became significantly more favorable.
- Rising inflation concerns: With persistent inflation and fears of currency depreciation, companies are seeking alternative stores of value.
- Technological maturation: Blockchain infrastructure has become more secure, scalable, and auditable—making it viable for institutional use.
These conditions have created a fertile environment for innovation. What once seemed like speculative ventures are now being evaluated as prudent financial hedging strategies.
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Still, some critics have labeled such reserve strategies as resembling Ponzi schemes—accusations Chinn firmly rejects.
“In five or ten years, we’ll still be active participants in this industry. This isn’t about pumping the stock price to dump shares. It’s not ‘pump and dump.’ It’s long-term conviction.”
Addressing Common Questions About Corporate XRP Investment
To help clarify misconceptions and deepen understanding, here are some frequently asked questions about Vivo Power’s strategy and the broader implications of corporate XRP adoption.
Q: Is XRP a safe investment for public companies?
A: While all investments carry risk, XRP’s compliance-first design, strong institutional partnerships, and proven track record in global payments make it a compelling option for forward-looking firms.
Q: How does holding XRP benefit shareholders?
A: By diversifying treasury assets into high-growth potential digital currencies, companies can enhance balance sheet resilience and unlock new valuation upside—evidenced by Vivo Power’s dramatic stock performance.
Q: Isn’t XRP supply too large to retain value?
A: Total supply alone doesn’t determine value. What matters is utility and demand. XRP’s role in facilitating fast, low-cost international transactions drives real-world usage that supports long-term price appreciation.
Q: Could regulatory issues affect XRP’s future?
A: The ongoing SEC lawsuit has created uncertainty in the past, but recent developments suggest a path toward resolution. Many legal experts now believe clearer guidelines will ultimately strengthen market confidence.
Q: Can other top 20 cryptocurrencies follow this model?
A: Absolutely. As blockchain use cases expand—from DeFi to tokenized assets—more companies may explore strategic holdings in other scalable, utility-driven coins.
The Road Ahead: A New Era of Corporate Finance
Vivo Power’s journey reflects a broader transformation underway in corporate finance. As trust in traditional monetary systems wavers and digital assets mature, more public companies are likely to follow suit—not just with Bitcoin, but with purpose-built blockchains like Ripple’s.
The convergence of regulatory evolution, technological readiness, and market demand is creating unprecedented opportunities for innovation.
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For investors and executives alike, the message is clear: digital assets are no longer fringe experiments—they’re becoming core components of modern financial strategy.
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As the lines between traditional finance and decentralized technology continue to blur, pioneers like Vivo Power are proving that visionary leadership—and strategic conviction—can drive extraordinary growth in uncharted territory.