美图清仓加密货币获利超5.7亿元比特币突破10万美元

美图清仓加密货币获利超5.7亿元比特币突破10万美元

In a strategic financial move that has captured market attention, Meitu Inc. (1357.HK) announced the complete disposal of its cryptocurrency holdings in early December 2025. The company revealed it has sold approximately 31,000 units of Ethereum and 940 units of Bitcoin, generating around $180 million in proceeds and realizing a profit of roughly $79.63 million—equivalent to about 5.71 billion RMB. This decision comes amid surging digital asset prices, with Bitcoin recently crossing the symbolic $100,000 threshold for the first time in history.

Strategic Exit Amid Market Peak

Meitu began accumulating cryptocurrencies in the first quarter of 2021, purchasing a total of approximately 31,000 Ethereum and 940.89 Bitcoin at an aggregate cost of $100 million. The average acquisition price was $52,610 per Bitcoin and $1,629 per Ethereum. Fast forward to late 2024 and early 2025, the dramatic appreciation in crypto valuations enabled Meitu to exit its position at a substantial gain.

The company completed the sale by December 4, 2025, capitalizing on favorable market conditions. This well-timed divestment underscores a disciplined investment approach—locking in profits at a moment of peak valuation and volatility.

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Profit Distribution: Shareholder Value and Business Growth

Following the successful sale, Meitu’s board plans to allocate approximately 80% of the net proceeds toward a special cash dividend. This equates to a proposed dividend of about HK$0.109 per share, directly rewarding shareholders for their long-term support. The remaining portion will be retained as general working capital, reinforcing Meitu’s core business: subscription-based imaging and design software products.

This reinvestment strategy aligns with the company’s broader shift toward sustainable, recurring revenue models. According to its interim 2024 financial report, Meitu reported a 80.3% year-on-year increase in adjusted net profit attributable to equity holders, reaching RMB 270 million. Its paid subscription user base exceeded 10.81 million—an increase of 50.1%—while revenue from imaging and design products reached RMB 930 million, up 54.5% year-over-year and accounting for 57.4% of total revenue.

Bitcoin Reaches Historic Milestone

The timing of Meitu’s exit coincides with a major milestone in the cryptocurrency market. On December 5, 2025, Bitcoin surged past $100,000 during Asian trading hours, marking a new all-time high and a year-to-date gain of over 138%. Notably, the price climbed from $68,000 in early November to $100,000 within just one month—a testament to accelerating institutional adoption and macroeconomic sentiment.

Jerome Powell, Chair of the U.S. Federal Reserve, commented on the evolving role of digital assets during the DealBook Summit in New York on December 4. He stated that Bitcoin is not a competitor to the U.S. dollar but rather functions more like digital gold—a store of value rather than a medium of exchange. “Bitcoin’s volatility makes it unsuitable for daily transactions,” Powell noted, “but its scarcity and decentralized nature position it as an alternative to gold in portfolios.”

Market Risks and Expert Warnings

Despite the bullish momentum, experts caution against complacency. Yu Jianing, co-chair of the Blockchain Committee of the China Communications Industry Association and honorary chair of the Hong Kong Blockchain Association, emphasized that the combination of high volatility and leveraged trading poses significant risks in crypto markets.

“When investor sentiment is euphoric, leverage use increases dramatically,” Yu warned. “While this amplifies gains during rallies, it also accelerates liquidations when prices reverse—potentially triggering cascading sell-offs and mass margin calls.”

Feng Wei, Senior Researcher at OKX Intelligence Institute, echoed this view, noting that while current momentum remains strong, sustainability depends on several factors: how quickly investors absorb positive news, shifts in monetary policy from major economies, and regulatory developments in key jurisdictions.

“Short-term corrections are highly likely,” Feng said. “Uncertainty remains elevated despite the bullish trend.”

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Frequently Asked Questions (FAQ)

Why did Meitu sell all its cryptocurrency holdings?

Meitu decided to sell its entire crypto portfolio to lock in substantial profits after significant price appreciation. The company aims to return value to shareholders through a special dividend and strengthen its core imaging and design business with reinvested capital.

How much profit did Meitu make from selling Bitcoin and Ethereum?

Meitu realized a profit of approximately $79.63 million (about RMB 571 million) from the sale of around 31,000 Ethereum and 940 Bitcoin, which were originally acquired for a total of $100 million.

What impact did the crypto sale have on Meitu's stock?

Following the announcement, Meitu’s shares rose 6.29% on December 5, closing at HK$3.04 per share. Investor confidence was bolstered by the company’s prudent financial management and clear capital allocation strategy.

Is Bitcoin surpassing $100,000 sustainable?

While the breakout reflects growing institutional interest and macro tailwinds, experts warn of short-term volatility. Long-term sustainability will depend on adoption rates, regulatory clarity, and global monetary policies.

How does Bitcoin compare to gold as an asset?

According to Federal Reserve Chair Jerome Powell, Bitcoin functions more like digital gold than a currency. Both assets are seen as stores of value due to scarcity and decentralization, though Bitcoin’s higher volatility limits its use in everyday transactions.

What are the biggest risks in today’s crypto market?

Key risks include extreme price volatility, overuse of leverage in trading, regulatory uncertainty, and rapid shifts in investor sentiment—all of which can lead to sharp corrections or systemic stress during downturns.

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Looking Ahead: A New Chapter for Meitu

With its successful exit from cryptocurrency investments, Meitu is now focused on scaling its core technology-driven services. The company continues to expand its suite of AI-powered photo editing tools and creative software under a subscription model—a shift that promises more predictable revenue streams and stronger user engagement.

As digital assets continue to evolve as both investment vehicles and technological innovations, corporate strategies like Meitu’s offer valuable lessons in risk management, timing, and strategic capital deployment.

For investors and observers alike, this moment marks not just a personal win for one company—but a broader signal of maturation in how businesses interact with blockchain-based assets.

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